Home of the Campaign

With great power to sell super strong weed comes great responsibility.

As the producers behind the products on your shelves, we believe in showing up for the people behind the counter who support our brands, teams, and customers every day. The Respect Your Budtender Campaign was created to amplify kindness in retail spaces and raise the standard of understanding across the legal cannabis industry.

Budtenders are the experts we all rely on. Safety matters more than outdated stigma, and our in-store signage is one way to recognize the people moving this industry forward.

From our team to yours, thank you to all retailers for everything you do.

Coast to Coast

With the campaign now appearing in more than one-third of cannabis stores across Canada, Respect Your Budtender is a growing reminder that the knowledge, patience and care retail workers bring to every single shift deserve far greater recognition across the industry.

Beyond The Products

Budtenders are education experts, and we are moving to do more than present basic product lessons. We want to go beyond the usual PK session with useful conversations, practical support and merchandising programs that give more back to the people behind the counter.

Safer Shifts

The cannabis community thrives in positive environments! Every budtender we know has experienced a difficult or negative interaction at work. We may not be able to fix every problem, but we aim to help create safer and more positive experiences for the people who keep this industry moving.

To request campaign assets, contact a Heritage representative at the bottom of this page.

Community Support

Recent News:
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Fuel Cell vapes have been updated from a 1g format to a new 0.45g format.

What’s Changed

  • New 0.45g hardware

  • Updated formulation

  • Refined flavour profile

  • Designed for consistent product delivery

This format update was developed to improve our hardware and formulation product standards with our newest brand, Skullcrusher!

Chillbilly is the creator of one of Canada’s top-selling infused pre-roll lines. Our team knows we can’t control every spark. However, everyone should know how to safely ash and dispose of their joints, while keeping nature and nearby communities safe.

Pura Vida Legacy proudly won 1st place in Sativa Concentrate (Tropic Thunder) and Vape Cartridge (Tropic Thunder) Honey Oil. 2nd Place take-homes include Indica Concentrate (Rockstar Kush) and Hybrid Concentrate (Romulan).

Adults Only proprietary hydrocarbon formulation product NSFW Grape Kush Liquid Blunt, 2025 Budtender Choice Awards Winner for Flavoured Vape with High Buds Club, recognized for its bold grape-forward flavour profile and distinctive finish.

Pura Vida Legacy’s education program about consumer rights under the Cannabis Act. We have grown through the legacy of the legal process, and we believe everyone should have easy access to understanding their cannabis rights.

Initiatives and Awards

Connect with the Heritage Cannabis sales team to learn more about our products, availability, and nationwide distribution.

With more than 170 employees across Canada and our head office in Kelowna, we are equipped to support partners from coast to coast.

Heritage is proudly Canadian-owned, operated, and funded, with our main extraction facility located in the Lake Erie, Ontario and our direct delivery centre in Falkland, British Columbia.

Team Heritage

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